PRIVACY POLICY

The Nail Nook LLC

Last updated: January 2026

INTRODUCTION

This Privacy Policy describes how The Nail Nook LLC ("The Nail Nook," "we," "us," or "our") collects, uses, stores, and shares your personal information when you:

- Visit our website at thenailnookwi.com

- Book an appointment with us

- Receive services from us

- Communicate with us via phone, email, text message, or social media

- Interact with us in any other way

By using our services, booking an appointment, or visiting our website, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.

If you have questions about this Privacy Policy, please contact us at [email protected].

INFORMATION WE COLLECT

We collect information you provide directly to us, information collected automatically when you visit our website, and information from third-party sources.

Information You Provide to Us

When you book an appointment, contact us, or otherwise interact with The Nail Nook, we may collect:

Contact Information: Name, phone number, email address, and mailing address

Appointment Information: Service preferences, appointment history, scheduling details, and notes related to your services

Payment Information: Credit card or debit card information, billing address, and transaction history. Payment information is securely processed and stored by our third-party payment processors; we do not store complete credit card numbers on our systems.

Communications: Messages, emails, text messages, and other correspondence you send to us

Health and Allergy Information: Information you voluntarily provide regarding allergies, sensitivities, or conditions relevant to your nail services

Photographs: Images of your nails taken during or after services for our portfolio, social media, or promotional purposes (subject to your consent as outlined in our Terms & Conditions)

Feedback and Reviews: Reviews, testimonials, ratings, or feedback you provide about our services

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

Device Information: IP address, browser type, operating system, device identifiers, and device settings

Usage Information: Pages visited, links clicked, time spent on pages, referring website, and browsing behavior

Location Information: General geographic location based on your IP address

Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar technologies (see "Cookies and Tracking Technologies" section below)

Information from Third Parties

We may receive information about you from third parties, including:

Booking Platforms: If you book through a third-party platform, we may receive your booking and contact information

Social Media: If you interact with us on social media platforms, we may receive information from those platforms in accordance with their privacy policies

Payment Processors: Transaction confirmations and payment status from our payment processing partners

Non-sharing Clause: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To Provide Our Services

Schedule and manage your appointments

Process payments and send receipts

Maintain records of your service history and preferences

Communicate with you about your appointments (confirmations, reminders, follow-ups)

To Communicate with You

Respond to your inquiries, questions, and requests

Send appointment reminders and confirmations via email or text message

Send promotional messages about our services, specials, or events (with your consent)

Request feedback or reviews about your experience

To Improve Our Services

Analyze how our website and services are used

Identify trends and preferences among our clients

Improve our booking process, website, and client experience

Train staff and improve service quality

To Protect Our Business

Prevent fraud, unauthorized access, and other illegal activities

Enforce our Terms & Conditions and other policies

Protect our rights, property, and safety, and that of our clients and staff

To Comply with Legal Obligations

Comply with applicable laws, regulations, and legal processes

Respond to lawful requests from government authorities

For Marketing and Promotional Purposes

Share photos of your nails on our website, social media, or promotional materials (subject to your consent)

Send promotional communications about our services (you may opt out at any time)

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf, including:

Booking and CRM Software: To manage appointments, client records, and communications

Payment Processors: To process credit card payments securely

Email and SMS Providers: To send appointment confirmations, reminders, and promotional messages

Website Hosting and Analytics: To host our website and analyze website traffic

Social Media Platforms: To manage our social media presence and advertising

Our service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including:

To comply with a subpoena, court order, or other legal process

To respond to requests from law enforcement or government agencies

To protect our rights, property, or safety, or that of our clients or others

To investigate potential violations of our Terms & Conditions

Business Transfers

If The Nail Nook is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar tracking technologies to collect information about your browsing activity.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, and provide information to website owners.

Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly, such as enabling booking functionality

Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data

Preference Cookies: Remember your preferences and settings to enhance your experience

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting. There is currently no industry standard for responding to DNT signals, and our website does not currently respond to DNT signals.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:

Appointment and Service Records: We retain records of your appointments and services for as long as you remain a client and for a reasonable period thereafter for business and legal purposes

Payment Information: Transaction records are retained as required for accounting, tax, and legal compliance purposes

Communications: We retain communications for as long as necessary to provide customer service and for our records

Marketing Preferences: We retain your communication preferences until you update them or request deletion

When we no longer need your personal information, we will securely delete or anonymize it.

DATA SECURITY

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure.

These measures include:

Secure processing of payment information through PCI-compliant payment processors

Encryption of sensitive data in transit

Access controls limiting who can access your information

Regular review of our security practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You may request access to the personal information we hold about you and receive a copy in a portable format.

Correction

You may request that we correct inaccurate or incomplete personal information.

Deletion

You may request that we delete your personal information, subject to certain legal exceptions (such as records we are required to retain for tax or legal purposes).

Opt-Out of Marketing Communications

You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any marketing email. You may opt out of promotional text messages by replying "STOP" to any message. Opting out of marketing communications will not affect transactional messages related to your appointments.

Withdraw Consent

Where we rely on your consent to process your information, you may withdraw your consent at any time. This will not affect the lawfulness of processing conducted prior to your withdrawal.

To Exercise Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

We may need to verify your identity before processing your request.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

The right to know what personal information we collect, use, and disclose

The right to request deletion of your personal information

The right to opt out of the sale or sharing of your personal information (we do not sell your personal information)

The right to non-discrimination for exercising your privacy rights

To exercise your California privacy rights, please contact us at [email protected].

CHILDREN'S PRIVACY

Our services are available to clients of all ages; however, we do not knowingly collect personal information directly from children under 13 years of age.

For clients 12 years of age and under, a parent or legal guardian must be present during the appointment and is responsible for providing any necessary personal information on behalf of the minor. By booking an appointment for a minor, the parent or guardian consents to the collection and use of the minor's information as described in this Privacy Policy.

If we become aware that we have collected personal information directly from a child under 13 without parental consent, we will take steps to delete that information.

THIRD-PARTY LINKS

Our website or communications may contain links to third-party websites, such as social media platforms or review sites. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes, we will update the "Last updated" date at the top of this policy. If we make material changes, we may notify you by email or by posting a prominent notice on our website.

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

The Nail Nook LLC Inside Monarch Salon 1715 Thierer Rd Madison, WI 53704

[email protected]